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it’s (i) releases a new, high energy performance single “BURNOUT”

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it’s (i) releases a new, high energy performance single “BURNOUT”

June 27
10:00 2020

COLUMBUS, OH – June 27, 2020 – While the world appears to be in flames, one thing we must remember is remember the power of our voices. Epitaphs of the BLACK LIVES MATTER movement have echoed far and wide around the globe. Throughout, its’s (i) have used their voices – in both poetry and prose – to catalyze discussion, understanding, and systematic change amongst individuals and organizations. Band members Isaiah Boyd, Jordan Johnson as well as curator Jason Harvell have taken a stand to partner in advocacy of the protests with a new rising non-profit “Revolution’s No Joke! on a mission to walk through different avenues down our path toward resistance. 

it’s (i) is a leading force in Columbus next to lead organizing groups in the city to help ground creativity with production and amplification, and aid in systematic change in our offices. Their new single “BURNOUT” was in synchronistic timing with the burning down of the Minneapolis Police Department precinct on May 28th. Very strangely the duo had decided to meet that release date a month before events unfolded.

Jordan Johnson aka Kallissto & Isaiah Boyd aka Unknown811 come together as it’s (i) to express high energy performances. Isaiah and Jordan have involved the city of Columbus by engaging local graphic designers, photographers, videographers, activists, and other musicians to cultivate BURNOUT and upcoming album, “EGO II: Reflection”. 

This upcoming record lays the groundwork for a narrative the band is building called “The Story of Unknown”. The story is meant to inspire society to continue to evolve our levels of self awareness, sparking social, economic, political, and environmental justice. With the album release the band will be releasing a Sci-fi Anime around the central figure, “Unknown” who falls to earth with an agenda to slowly ascend through 4 forms of consciousness while spreading major messages to change society. 

The story also serves to empower traumatized youth to heal and uncover their full potential. Coined by fans as “Galactic Pop”, it’s (i) want to redefine the hip hop genre. In doing so, they hope to inspire others to think independently and outside the box. In doing so, we can all start a healthy journey to healing and self-betterment.

About us: 

We wish to inspire all to think openly and courageously. We value living in our own truths and self-expression. Further, we want to change the status quo of hip-hop. We want to highlight staying informed about government, healthcare, technology, and society above overindulging in luxuries, parties, and other things that don’t actually benefit people long term. Staying active in our communities over self-destructive actions will need to be the new wave if any major change is going to happen in the modern day.

An it’s (i) show typically incorporates different mediums of self expression into the events. This includes but is not limited to film, fashion, meditation, and energy healing. In doing this, we involve and promote members of the community with varying forms of expertise and build the artistic heartbeat of central Ohio. We consider our genre to be “galactic pop” – a blend of hip-hop and different genres including EDM, Pop, Rock, Alternative, Jazz, and more. We choose to incorporate different sounds into our music not just for the sake of it, but to fully embody the value of creating freely and not being shelved into one genre. We believe appealing to a demographic is more important than sticking to one sound. 

it’s (i) was created by Isaiah Boyd (rapper, singer, producer, dancer) and Jordan Johnson (keyboardist, producer, creative direction) and they’ve partnered with other musicians/artists to add to the live experience. Others on our team include Armaun Payne (graphic video producer), DJDrLovecraft (DJ, filmmaker, director, & illustrator) & Robbie Ohio (photographer, rapper).

Captured by Robbie Ohio
Styled by Vurtual Apparel

For booking, interviews, or other inquiries email: [email protected] 

it’s (i) – BURNOUT now streaming on major platforms |

it’s (i) = @itsiband on iG, Twitter, FB, YouTube

Media Contact
Company Name: It’s (i)
Contact Person: Isaiah Boyd
Email: Send Email
Phone: (516)906-0104
City: Columbus
State: OH
Country: United States